UMR runs the popular SAYit Online Panel, which covers a wide range of New Zealanders drawn from all walks of life. SAYit is used for most of our general public surveys.

  • Many respondents were recruited after participating in telephone surveys, which makes the SAYit Online Panel more representative than most other panels.
  • The SAYit Online Panel use exclusively for research, never for direct marketing. Panellists join because they’re interested in giving their opinions, not because they’re willing to be sold things.
  • We operate an extensive engagement programme to keep panel members involved.