Focus on asset sales is the key lesson for NSW Labor from the Queensland election

11 Feb 2015

UMR Research's Stephen Mills reflects on the Queensland state election in the Sydney Morning Herald (February 9 2015)

In many elections it is likely that the small armies of strategists, media minders, advance people, advertising agencies, pollsters, data analysts and digital specialists on both sides just cancel each other out.

It is a political version of the mutually assured destruction principle. A party going into an election without this full set of modern political weapons would lose.

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