Attitudes to privacy

Attitudes to privacy
In field 22 Mar 2012 to 27 Mar 2012

The Privacy Commissioner asked UMR to conduct a survey about New Zealanders' attitudes towards a range of privacy issues.

Key results from the survey include:

  • 88% of respondents said they wanted businesses punished if they misuse people's personal information.
  • 97% also said the Privacy Commissioner should have power to stop a company breaching the Privacy Act (which the Commissioner does not have at the moment).
  • The proportion of New Zealanders who say they are concerned about privacy issues in the general has risen from 47% in 2001 to 67% in 2012.  
  • Three-fifths of New Zealanders don't like Facebook and Google tracking emails and internet use to target them individually with marketing and advertising.

The Privacy Commissioner has published the full report at