Drivers of top performing farmers

The core drivers for why top performing farmers operate the way they do is the importance of both family and the ‘way of life’ that farming provides. While profitability is critical, when it is boiled down, profits allow top performers to provide opportunities for their families, and live the farming ‘way of life’ that appeals so deeply to them. These two factors are then followed by a diverse range of drivers that all form the ;fabric of farming’ that drive top performers to get out bed and push for even greater productivity and profits.