The centrepiece of this study is based on a large module of questions included in the UMR SayIt monthly online survey, conducted from 29th August to 10th September 2013
The SayIt survey has a nationally representative sample of 1000 New Zealanders 18 years or older. The margin for error for this survey is ± 3.1%.
Except where otherwise stated, all data in this study was collected in this survey.
Some results are from questions included in other monthly online surveys.
The study also includes other relevant results from questions included throughout the year in the UMR fortnightly telephone omnibus survey, a nationally representative sample of 750 New Zealanders 18 years or older .
Questions from a Heylen Research survey on “Wealth and Poverty in New Zealand” undertaken for Eye Witness News in 1984 have been tracked in this study. Information available on the Heylen survey does not specify the methodology but it is probable it was from a nationally representative face to face survey of 1,000 New Zealanders 18 years plus. Monetary values used in the Heylen survey have been inflation adjusted in the UMR survey.