News & Updates

UMR - Latest Updates

In field 27 Oct 2015 to 9 Nov 2015

On first preferences the red and blue Lockwood fern design (on 35%) is ahead of the blue and black fern (on 33%).
Red Peak sits in third with 17% of respondents giving it their first preference – the proportion similar to the October survey.
Applying the preferential voting system the red and blue fern edges out the blue and black fern, but this result is within the margin of error.

Downloads: PDF icon Flag referendum Nov-15

In field 2 Oct 2015 to 15 Oct 2015
  • The red and blue Lockwood fern is ahead of the blue and black fern as first preference.
  • Through the single transferable vote system the red and blue fern edges the blue and black fern, but it is within margin of error.
  • None of the proposed designs seriously challenge the current flag in a head-to-head choice.

Click here or below to see the full results


Downloads: PDF icon UMR Flag Referendum - October 2015


The core drivers for why top performing farmers operate the way they do is the importance of both family and the ‘way of life’ that farming provides. While profitability is critical, when it is boiled down, profits allow top performers to provide opportunities for their families, and live the farming ‘way of life’ that appeals so deeply to them. These two factors are then followed by a diverse range of drivers that all form the ;fabric of farming’ that drive top performers to get out bed and push for even greater productivity and profits.

Downloads: PDF icon marcelliottumr-research-jan-2016.pdf

In field 25 Aug 2015 to 31 Aug 2015

A UMR online survey shows that the top two public choices were picked by the panel.

According to UMR Research Director David Talbot, it also shows early indications that it will be a hard battle for the preferred option to beat the current flag in the second referendum.

The combination of the Silver Fern and the Southern Cross seems to have caught the public mood.

Downloads: PDF icon Flag referendum Aug-15 (summary), PDF icon Flag referendum Aug-15 (extended), PDF icon Flag referendum Aug-15 ('Red Peak')


Farmers should get used to relatively low milk payouts for at least the next two years, an agriculture analyst says.
Fonterra is expected to slash its forecast payout tomorrow and some economists are warning it might fall as low as $3.50 per kilo of milk solids, after international dairy prices this week slumped to a 12-year low.

Downloads: PDF icon white_gold_fever_over_farmers_told_radio_new_zealand_news.pdf

In field 12 Mar 2015 to 29 Mar 2015

New Zealanders' expressed a high interest in the Cricket World Cup and also an expectation of a Black Caps win. Find out more below:

Downloads: PDF icon Cricket World Cup 2015

In field 1 Jan 2014 to 31 Dec 2014

The annual Mood of the Nation report is a summary of a number of polls undertaken by UMR throughout 2014. Some of these polls have been tracked annually for 20 years or more. It includes:

Downloads: PDF icon Mood of the Nation 2015

In field 30 Apr 2014 to 12 May 2014

At a certain type of BBQ or dinner party the printed book versus e-reader debate is always likely to break out.

Printed book defenders tend to be more forceful and emotional in their advocacy.

Their preference for the printed book is based on intangible factors such as the feel of a book and the smell of a book. A deep passion that the traditional book is the right and proper way to read and should never be allowed to die is evident.

E-reader advocates tend to see it as a no brainer and point to more functional advantages such as lighting , weight and cost.

Downloads: PDF icon e-books_survey_aprmay-14.pdf

In field 30 Apr 2014 to 12 May 2014

Only half of all adult New Zealanders have been to the dentist in the last year, according to this UMR Research poll. This is the survey discussed by the NZ Herald here.

Downloads: PDF icon umr_polling_on_dentistry_may14.pdf


The centrepiece of this study is based on a large module of questions included in the UMR SayIt monthly online survey, conducted from 29th August to 10th September 2013

The SayIt survey has a nationally representative sample of 1000 New Zealanders 18 years or older. The margin for error for this survey is ± 3.1%.

Except where otherwise stated, all data in this study was collected in this survey.

Some results are from questions included in other monthly online surveys.

Downloads: PDF icon final_inequality_mar-14.pdf, PDF icon summary_of_findings-_inequality_mar-14.pdf