UMR - Latest Updates
On Monday One News reported on a UMR poll on stealing from self-service checkouts. The results had originally be released on the SAYit blog, a discussion site for members of our online panel. Key observations from that research are now also available on the UMR site.
56% of New Zealanders who are very interested in rugby think that Richie McCaw deserves to be seen as the greatest All Black of all time, according to a poll released by UMR Research. Participants were simply asked whether or not they believed that McCaw was the greatest All Black – i.e. no alternative candidates were given.
UMR’s monthly Online Omnibus survey also shows:
Transparency International New Zealand (TINZ) commissioned UMR to conduct a qualitative study amongst New Zealand exporters, exploring their experiences of corruption in overseas markets. Despite only being a small-scale, toe-in-the-water study, TINZ believes that the research provides important insights into an area which could have major implications for the New Zealand economy in future.
New Zealanders are split on Kim Dotcom but are highly negative towards John Banks, according to a UMR Research poll.
UMR’s fortnightly Omnibus survey shows:
One of UMR's many tools for taking New Zealand's pulse is our 'Mood' question. This has been running since September 1991, and asks New Zealanders whether they believe things in the country are generally heading in the right direction, or if they are off on the wrong track.
This question is updated fortnightly through the UMR telephone omnibus survey. Highlights of that series include:
New Zealanders tend to be more generous in their ratings of overseas leaders than their own citizens. Barack Obama, Julia Gillard and David Cameron are all doing decidedly better in New Zealand than in their home countries. Russian president Vladimir Putin, however, is doing much better amongst Russians than amongst New Zealanders.
Invest Christchurch, the investment facilitation service of the Christchurch Central Development Unit (CCDU), commissioned UMR to conduct three surveys amongst Christchurch business people, the wider Christchurch community and New Zealanders as a whole, looking at the economic future of the Christchurch region and perceptions of the Christchurch Central Recovery Plan. Fieldwork began the day after the Recovery Plan was released on July 30th 2012.
The US Presidential Election is being fought against a backdrop of American economic decline and the rise of China, and New Zealanders clearly believe the days of the USA being the world’s only super power are coming to an end.
A poll released by UMR Research shows that only one in five New Zealanders believes Ewen Macdonald is not guilty of Scott Guy's murder.
Read on to see what else they had to say about the outcomes of high profile murder trials in New Zealand.
Although the acceptability of online polls seems to be growing, there still seems to be a lot of questioning about whether they can be as accurate as conventional surveys. The credibility of online polls, for example, was hurt by a certain extraordinarily inaccurate poll which came out on regularly during the last general election campaign.
Our firm view, however, is that online polls can produce highly accurate results as long as: