UMR - Latest Updates
The Privacy Commissioner asked UMR to conduct a survey about New Zealanders' attitudes towards a range of privacy issues.
Key results from the survey include:
UMR conducts ongoing research for the Electricity Authority on the Consumer Switching Fund. This includes tracking of awareness and effectiveness of the 'What's my Number' campaign.
Copies of several recent reports can be found at http://www.ea.govt.nz/consumer/csf/, while a copy of the 2012 annual survey results can be downloaded below.
UMR conducted a poll for the Crafar Farms Purchase group, the group who expressed an interest in buying the farms before it was instead sold to the Chinese company Shanghai Pengxin. The poll showed that:
ACC commissioned UMR to explore experiences of ACC services, in terms of what is working well and what is not working so well, amongst clients who have Traumatic Brain Injury (TBI). The outcomes of this research will inform a national evidence based strategy on TBI services for more moderate to severe TBI clients aged 16 years and over.
UMR regularly tracks the happiness of New Zealanders through the UMR telephone omnibus survey. We released two reports in early 2012:
- 'How Happy are New Zealanders' discussed changes in New Zealanders' levels of happiness since 2007
- 'What Makes New Zealanders Happy' explored the key drivers behind happiness.
These reports showed that:
UMR Research today released the second part of our Happiness of New Zealand research, which looks at how aspects of life relate to our happiness. Results of the first part of the research can be found here. The second part of the research shows that the factors most associated with being happy include:
UMR Research today released the Happiness of New Zealand 2012 report, which reveals whether females are happier than males, what region is happiest, what occupations are happiest, and where their money really does seem to make people happier.
The Happiness of New Zealand 2012 is the first of two reports examining happiness in New Zealand. UMR’s Happiness Drivers, which looks at why people are happy, is available here. It updates previous reports from 2008 and 2009.
This survey shows strong public support for breastfeeding, along with concern about the pressure placed on mothers to breastfeed.
74% of New Zealanders believe that mothers should breastfeed their babies if they can, but 55% feel that there is too much pressure put on mothers to breastfeed.
Each January UMR releases the Mood of the Nation, an update on key poll results throughout the previous calendar year. The January 2012 edition includes a special 20 year retrospective, looking at how results have changed since the UMR Telephone Omnibus began in 1991.
Highlights of Mood of the Nation 2012 include:
2011 has clearly been the biggest year for news since 2003, according to new polling data released today by UMR Research. The data is based on a question from UMR’s fortnightly telephone omnibus survey, which asks people to rate how closely they have been following stories which have been in the news over the previous fortnight. The series has been running since 2003, and the data shows that four of the six biggest news stories in the last eight years have happened in the last 15 months.