UMR - Latest Updates
Although the acceptability of online polls seems to be growing, there still seems to be a lot of questioning about whether they can be as accurate as conventional surveys. The credibility of online polls, for example, was hurt by a certain extraordinarily inaccurate poll which came out on regularly during the last general election campaign.
Our firm view, however, is that online polls can produce highly accurate results as long as:
This report is based on questions asked over a period of thirteen years in the UMR omnibus survey. It compares results for questions on Internet use which were first asked in 1999. This date is important because New Zealand’s first widely available broadband service and Trademe were both launched that year. There is little question that the popularity of both of these would have contributed to changes in the way New Zealanders use the Internet.
ACC and Sport NZ commissioned UMR to conduct a review of Swim and Survive programmes. The research looked at how they are delivered in New Zealand, and how improved coordination and collaboration can be implemented to ensure funding for Swim and Survive programmes is maximised.
The Privacy Commissioner asked UMR to conduct a survey about New Zealanders' attitudes towards a range of privacy issues.
Key results from the survey include:
UMR conducts ongoing research for the Electricity Authority on the Consumer Switching Fund. This includes tracking of awareness and effectiveness of the 'What's my Number' campaign.
Copies of several recent reports can be found at http://www.ea.govt.nz/consumer/csf/, while a copy of the 2012 annual survey results can be downloaded below.
UMR conducted a poll for the Crafar Farms Purchase group, the group who expressed an interest in buying the farms before it was instead sold to the Chinese company Shanghai Pengxin. The poll showed that:
UMR regularly tracks the happiness of New Zealanders through the UMR telephone omnibus survey. We released two reports in early 2012:
- 'How Happy are New Zealanders' discussed changes in New Zealanders' levels of happiness since 2007
- 'What Makes New Zealanders Happy' explored the key drivers behind happiness.
These reports showed that:
ACC commissioned UMR to explore experiences of ACC services, in terms of what is working well and what is not working so well, amongst clients who have Traumatic Brain Injury (TBI). The outcomes of this research will inform a national evidence based strategy on TBI services for more moderate to severe TBI clients aged 16 years and over.
UMR Research today released the second part of our Happiness of New Zealand research, which looks at how aspects of life relate to our happiness. Results of the first part of the research can be found here. The second part of the research shows that the factors most associated with being happy include:
UMR Research today released the Happiness of New Zealand 2012 report, which reveals whether females are happier than males, what region is happiest, what occupations are happiest, and where their money really does seem to make people happier.
The Happiness of New Zealand 2012 is the first of two reports examining happiness in New Zealand. UMR’s Happiness Drivers, which looks at why people are happy, is available here. It updates previous reports from 2008 and 2009.