UMR - Latest Updates
Each January UMR releases the Mood of the Nation, an update on key poll results throughout the previous calendar year. 2016 results can be found here. On this page you can access previous editions of Mood of the Nation.
Each report includes annual tracking of many factors, such as:
UMR conducted a major research project for the Ministry of Agriculture and Forestry (now part of the Ministry of Primary Industries) in 2008 exploring perceptions of primary industry amongst both urban and rural New Zealanders. The project involved a mix of focus groups and a telephone survey, including a booster sample for rural respondents. Cluster analysis was used to dig deeper into the results of the research.
In August 2006, New Zealand Police contracted UMR Research Ltd to conduct exploratory research on what the New Zealand public want and expect from their police in the 21st century. The main aim of the research was to help inform a review of the 1950s-era Police Act. This piece of research was one of several methods used to access the public's views on policing. In parallel with this research, Police hosted discussion forums, a special symposium, and publicly consulted on discussion papers.
Statistics New Zealand (SNZ) has sought submissions on the content for the 2006 Census. A number of submissions have been received asking for the inclusion of questions on sexual orientation. Currently, in New Zealand information on sexual orientation is sparse and is generally restricted to studies on heath research in general and AIDS research in particular.
Some regional multi-disciplinary studies amongst particular age groups have been conducted, but there is a question as to how generalisable these would be to the total population.