Who We Are

UMR is a full-service market research and evaluation company specialising in corporate reputation, issue management, policy, evaluation, social and rural research.

Our team of expert researchers combine extensive experience with a deep understanding of the public mindset. UMR has deliberately set out to differentiate itself from much of the market research industry by employing staff with a broad range of professional backgrounds. While all naturally have expertise in research, we believe the breadth of their experience helps us bring a pragmatic focus to the project and added value and insight to research findings. Client-side experience also means we have a better understanding of how the research will be used in the real world.

We utilise a full range of qualitative and quantitative methods, including an extensive online offering.  Check out our range of services here.

UMR NZ is majority New Zealand owned and we retain strong relationships with our partner companies in Australia and Germany. We often exchange staff for specific projects if we believe they have particular expertise that could add value for clients.