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  • News and the Nation's Mood
    Explore how news stories affect the national mood.
  • SAYit Online Omnibus Survey

    Keeping pace with the changing dynamic of market research in New Zealand, UMR's monthly online panel survey ensures our customers are always getting the best information.

  • Mood of the Nation 2013
    The UMR Mood of the Nation report is out each January. Click here to see a summary of our polling from 2012.
  • UMR Telephone Omnibus Survey

    The fortnightly UMR Telephone Omnibus Survey is a leading source of information on the changing perspectives of New Zealand and New Zealanders. It's a cost effective way to reach a large sample of New Zealanders.

  • SAYit Web Intelligence

    Affordable large-sample user testing for your website. Get a better understanding of whether your site is working for you.

Swim and Survive

A major report for ACC and Sport NZ on drowning prevention programmes.

Online panels for Kiwis

UMR's SAYit Online Panels are delivering valuable insights for our customers.

Follow New Zealand's mood

UMR has more than 20 years of polling data on the mood of the nation.