We provide trusted research results and advice to some of the
country’s most influential leaders and organisations

We help our clients understand the public, their customers, and their stakeholders,
and use those findings to develop effective, evidence-based strategies

Trusted experts

We’re one of the country’s premier research agencies, and we’re trusted by scores of high-profile clients. Our industry-leading methodologies are backed by decades of research experience.

Bespoke approach

No two research projects are the same. Our team will work with you to tailor the approach that’s right for you – whatever your size, budget, or timeframe. We’re agile, creative, and we’re always up for a challenge.

Findings you can use

We provide clear, focussed findings and strategic advice in plain English. Many of our senior team have client-side experience and know the value of research that can be put straight to use.

Going the extra mile

At UMR, the people who lead your projects own the business. You get direct access to senior practitioners along with their wealth of experience and knowledge. We’ll go the extra mile to exceed your expectations.

Unparalleled understanding

Our work across corporate, political, and social spheres gives UMR an unparalleled understanding of the public mindset. Our fortnightly omnibus surveys mean we always have our finger on the nation’s pulse.

Constant innovation

Staying on top of public opinion is what we excel at. We’re constantly working on innovative new ways of engaging with audiences, gathering insights, and communicating findings.

Let us know how we can help.

We’re an agile, creative team of research professionals who work with organisations
large and small to provide information and insights.

What our clients say

UMR has been a valuable business partner helping us on major projects where in-depth public and customer views are critical in helping us determine approaches or responses.- Peter Parussini, Head of Corporate Affairs, ANZ New Zealand & Pacific
When Beef and Lamb NZ needed to gain a deeper understanding of how we could best help farmers become more profitable we partnered with UMR. Their focussed research findings then fed directly into the design and development of exciting new systems.- Richard Wakelin, General Manager Innovation, Beef and Lamb NZ