We use a full range of research methods
to make your project a success.

We tailor our approach to your individual needs, budget, and timeframe to ensure you get the information, understanding, and guidance you’re after.

We bring numbers to life

To the right are the top news stories Kiwis have followed (by percent) over the last 25 years, taken from our fortnightly omnibus.

At UMR we’ll take your research beyond the numbers, providing the strategic insights you need to make decisions and manage risk. Our unique understanding of what New Zealanders think, feel, and notice enables us to give unrivalled context to our findings. And decades of experience with the country’s most influential leaders, decision-makers, and organisations results in action-based, plain-English reporting you can put to use immediately.

The Christchurch earthquake (February 2011)96%
The Canterbury earthquake (September 2010)92%
The Pike River coal mine disaster (December 2010)88%
Flooding in the Central North Island (February 2004)85%
London Bombings (July 2005)84%
What we do

We work with clients across a highly diverse range of industries from social policy to politics to agriculture. Our team brings this broad experience to every project. We deal with organisations large and small and are always looking for interesting new research challenges.

  • Issues management
  • Stakeholder research
  • Customer satisfaction
  • Rural research
  • Corporate communications
  • Behavioural marketing analysis
  • Audience modelling
Quantitative services

UMR offers clients an extensive quantitative research suite covering telephone, online, and face-to-face collection. Our experience in fast-moving issues research means we’re used to working at pace and our reporting is focussed on insights you can put to use immediately.

  • Regular telephone omnibus
  • Regular online omnibus
  • Standalone phone and online
  • Intercept surveys
  • Data analysis
  • A custom-recruited in-house online panel
  • Segmentation studies
Qualitative services

We utilise a full range of qualitative methods to provide clients the insights they need. Our extensive involvement at the highest levels of political and corporate decision-making has given us the ability to turn high-quality qualitative projects around as fast as anyone in the industry.

  • Face-to-face focus groups
  • Online focus groups
  • Depth interviews
  • Case studies
  • Qualitative hall tests
  • Creativity groups
  • Rapid-reaction online panels

Let us know how we can help.

We’re an agile, creative team of research professionals who work with organisations
large and small to provide information and insights.
Get in touch today